Senior Customer Lifecycle Specialist
The mission:
We are looking for someone who will produce a measurable uplift in Baubap's acquisition and growth metrics through lifecycle management.
This role owns the communication layer of the customer lifecycle from the acquisition and growth side: from first touch and activation, through repeat usage and expansion. Unlike a traditional CRM/lifecycle role, this is not about shipping campaigns, flows or canvases — it is about connecting every lifecycle decision to a business outcome (conversion rate, new borrowers, activation rate, repeat origination, LTV) and proving, with data, what that decision was worth.
The person in this role thinks like a growth analyst first and a lifecycle operator second. They use data, experimentation and behavioral logic to decide who we talk to, with what message, through which channel, at what moment.
This is not a "send the campaign" role. It is the role that decides who we talk to, with what message, through which channel, at what moment, and…
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